| Scientific Name: | Callicarpa bodinieri var. giraldii 'Profusion' |
| Common Name: | beautyberry |
| Family Name: | Lamiaceae |
| Origin: | Garden origin, S.E. Asia / Japan / China |
| Hardiness Zone: | Zone 6: (-23 to -18 °C) |
| Plant Type: | Shrub - deciduous |
| Mature Size: | 2 - 3m x 2 - 3m (height x width) |
| Habit: | Arching, Stiffly upright |
| Form: | Vase |
| Texture: | Medium |
| Landscape Uses: | Attract birds, Cut flower or foliage, Fall interest, Group or mass planting, Medicinal plant, Mixed shrub border, Specimen plant, Tall background |
| Exposure: | Full sun, Part sun/part shade |
| Soil or Media: | Well-drained |
| Leaves: | Simple, Opposite, Soft flexible, Pinnate venation, Pubescent, Elliptic, Obovate, Serrulate |
| Flowers: | Cyme, Pink, Jun-Aug |
| Fruit: | Drupe, Violet, Pink, Red, Sep-Oct |
| Key ID Features: | |
| Tall, twiggy, vase shaped; stems tan, slightly pubescent; leaves opposite, serrate, bronze when young then dark green, elliptic-obovate, 5-14cm long x 3-7cm wide; flowers small, pale pink, cymes from leaf axils; fruit dark-violet, metallic lustre. Winter ID: buds opposite, pubescent, ovoid, about 3mm long; leaf scars oval to kidney-shaped; red to brown dried berries. | |