| Scientific Name: | Echinacea purpurea |
| Common Name: | purple coneflower |
| Family Name: | Asteraceae |
| Origin: | U.S. - northeast |
| Hardiness Zone: | Zone 3: (-40 to -34 °C) |
| Plant Type: | Flowering cut plant, Herbaceous perennial |
| Mature Size: | 0.7 - 1.3m x 0.6 - 1.0m (height x width) |
| Habit: | Spreading, Stiffly upright |
| Form: | Mounded, Oval - vertical |
| Texture: | Medium - coarse |
| Landscape Uses: | Accent plant, Attract butterflies, Cut flower or foliage, Dried flower or fruit, Fall interest, Group or mass planting, Herb, Perennial border, Summer interest |
| Exposure: | Full sun |
| Soil or Media: | Well-drained |
| Leaves: | Simple, Alternate, Basal, Soft flexible, Pinnate venation, Tomentose, Glandular hairs, Lanceolate, Ovate, Dentate, Serrate |
| Flowers: | Head (capitulum), Orange, Yellow, Violet, Purple, Pink, Jul-Aug-Sep |
| Fruit: | Achene, Brown, Black, Sep-Oct, (Persistent) |
| Key ID Features: | |
| Leaves alternate, most blades lanceolate, 10-15cm long x 5-7cm wide, serrate with a strongly acute tip; inflorescence head with purple-pink ray florets angled downwards, surrounding cone of disk florets. Winter ID: head of black achenes 3-4cm wide. | |